Our Story | Liberia Pure

Made in Liberia. Built for Liberia.

Liberia Pure is a Liberian-owned company built on a simple belief: Liberia has everything it needs to create exceptional products and a more prosperous future.

We believe in our farmers. We believe in our people. We believe in the value of what is grown and made here. And above all, we believe in Liberia.

Our goal is to turn that belief into opportunity by creating high-quality products that Liberians can be proud to call their own, while building markets that generate income for farmers, create jobs and keep more value within our country.

To us, being Proud to be Made in Liberia is more than a statement on a label. It is the reason we are here.

It Started with Honey

Liberia Pure began with a question: How could we build a business that would create opportunities for as many Liberians as possible?

Honey provided an answer.

Liberian beekeepers were already producing wonderful honey, but many lacked a reliable market for what they harvested. At the same time, imported honey filled the shelves of Liberian stores. We saw an opportunity to change that.

In 2014, Liberia Pure began buying local honey and creating a product that could stand proudly alongside anything imported from abroad. As demand grew, so did opportunities for beekeepers, employees, suppliers and others throughout the value chain. It proved something we have believed ever since: when we create strong markets for what Liberians already have the ability to produce, the impact reaches far beyond a single product.

From Honey to Coconut

Our next question was simple: Where else could this model work? The answer led us to Liberia's coconut-growing communities.

Coconuts grow abundantly in parts of Liberia, yet much of their potential value has historically gone unrealized. Liberia Pure saw another opportunity to take something grown here, add value here and create a market that could benefit more people here.

In 2017, we pressed our first batch of Liberia Pure virgin coconut oil.

Today, our coconut products represent the same idea that began with honey: work with local producers, create excellent products, build dependable markets and keep as much of the economic benefit as possible within Liberia.

A New Chapter:
Liberica Coffee

Coffee is the newest chapter in the Liberia Pure story.

We are focusing on Liberica coffee, a distinctive coffee with a special connection to Liberia and enormous potential to become another product our country can take pride in.

Our vision is to help strengthen Liberia's coffee industry by creating a dependable market for farmers, improving quality and adding more value to the crop here at home.

By roasting and packaging coffee in Liberia, we can help move it further along the value chain before it reaches the customer. That means more skills, more jobs and more of the value of a Liberian-grown product remaining in Liberia.

We want people to experience an exceptional cup of coffee and discover something else at the same time: what Liberia is capable of producing.

Business with a
Bigger Purpose

We believe a successful Liberian business should create success around it.

That means treating our farmers and suppliers as valued partners. It means creating meaningful employment and opportunities for people to develop their skills. It means producing goods we are proud to put the Liberia Pure name on.

And it means looking beyond our own bottom line. We measure our success not only by how much we sell, but by how many people have the opportunity to prosper as Liberia Pure grows.

More about or approach

Investing in the next generation

Our commitment to Liberia does not end with the people who grow, make and sell our products. Profits from Liberia Pure support educational programs that give young Liberians opportunities to learn, develop their abilities and build their own futures.

We believe this matters because the future of Liberia will ultimately be shaped by its people.When you choose Liberia Pure, you are choosing more than a locally made product. You are supporting a chain of opportunity that begins with farmers and producers today and extends to the next generation of Liberians.

We Believe in Liberia

Grown in Liberia. Made in Liberia. Building Liberia.

Liberia Pure is owned and led by Liberians who have chosen to invest their energy, experience and ambition here at home.

We know our country has challenges. But we also know its potential.

We see it in the farmers who work hard to improve their harvests. We see it in the employees who take pride in making something exceptional. We see it in entrepreneurs building businesses, young people working toward an education and customers who deliberately choose products made in their own country.

We want Liberia Pure to be part of that progress.

One jar of honey, one bottle of coconut oil and one cup of Liberica coffee at a time, we are working to show what can happen when Liberians believe in Liberia and invest in one another.

Meet the
Liberia Pure Team

Dedication. Expertise. Passion.

Liberia Pure is a Liberian company, and the people behind it have a personal stake in the future of the country we call home. Our owners and team share a commitment to building a company known for quality, integrity and the opportunities it creates for others.

From working with farmers and developing products to production, packaging, sales and distribution, every member of the Liberia Pure team contributes to what we are building. We are proud of our products and are proud of the people who make them possible.