It all began with a small group of people who saw the potential in Liberia and wanted to contribute to making their country great.
When the team that started Liberia Pure Honey first met, they decided that job creation was the best thing they could do for Liberia. They began thinking about what kind of businesses would target people who really needed an additional source of income. They also wanted to start a business with a long supply chain that would touch as many people as possible. Ideas were exchanged, options explored and markets were studied. In the end honey production sat at the top of the list.
The team wanted to better understand the challenges honey producers in Liberia faced so they spoke with the small group of active Liberians beekeepers. It quickly became apparent that access to a market was a key challenge to the success of the industry. Imported honey filled store shelves yet no local honey brand existed so the group decided to take action and move towards the development of a local brand of quality honey that could compete with any imported brand.
That was six years ago and now Liberia Pure Honey is the premier honey packer in Liberia.
Instead of being a business that looks only at the financial bottom line, Liberia Pure is structured as a social enterprise that considers environmental, social and financial impacts of its actions.
The profits from Liberia Pure Honey are invested in the development of the honey industry as a whole. Liberia Pure Honey knows that they can't build an industry alone so they created a strong culture around education and providing support to local beekeepers.
The next question was:
What else can we do to help build Liberia?
When the owners of Liberia Pure Honey saw all the good things the social enterprise was doing for Liberia...
After looking for niche markets, meeting with farmers, and considering regions in need of jobs, coconut oil made its way to the top of the ideas list. It was another social enterprise that showed potential for positive development, could create jobs, was underserviced, and would enhance the income of coconut growers.
...and they saw the joy it brought to all its customers who now had pure, sweet, delicious local honey to eat they decided to see if they could do more. As they pondered what to try next, pencils went dull as numbers were crunched and the potential for a positive impact on Liberia was considered.
Liberia Pure Coconut Oil pressed its first batch of fragrant, unrefined, fresh coconut oil in February 2017 and the product is now available on grocery store shelves and markets throughout Liberia.
Meet the people who make the magic happen at Liberia Pure Honey.
It doesn't take plenty of people to make good things happen. The team at Liberia Pure Honey has dedicated the past six years to making your life a little bit sweeter.
Owner and Management
Processing and Deliveries
Owner, Management, Sales
Honey Harvest Support Team
Production Manager, Sales