Liberia Pure Honey and Liberia Pure Coconut Oil are social enterprises that focus on triple bottom line accounting. We take a holistic approach to business knowing that all the stakeholders in the supply chain are valued for the important contributions they make.
Our Holistic Approach to Business
Liberia Pure Honey and Liberia Pure Coconut Oil are structured as social enterprises that focus on triple bottom line accounting. We take a holistic approach to business knowing that all the stakeholders in the supply chain are valued for the important contributions they make.
Triple bottom line means that the Liberia Pure family considers three components of success: social, environmental and financial, versus a traditional business approach that focuses on a single bottom line of “profit” or “loss”. At Liberia Pure, the goal to create a balance between these three elements to ensure the businesses have a positive sustainable impact for everyone involved.
Liberia Pure is dedicated to providing Liberian farmers with access to additional income-generating opportunities by focusing on creating a strong market for honey and coconut oil and providing farmers with easy access to this market. We add value to the farmer by providing this market at the farm gate, which lessens the financial burden of transport and the risk of spoilage. For the farmer, this means more money in their hand at the end of the day which they can then spend on the priorities of their families and communities.
We believe that education and the sharing of knowledge are essential for growth. In support of this value, profits from Liberia Pure are invested in targeted industry growth and educational programs in Liberia.
Liberia Pure Honey puts its profits into providing beekeeping training programs to motivated farmers. We draw on an Afrocentric internationally recognized beekeeper training program that takes farmers from the most basic level of knowledge to capable beekeepers that can independently operate their own apiary.
Liberia Pure Coconut Oil is working towards training people in Liberia’s coconut growing region to produce high-quality cold-pressed coconut oil. As our business develops we want to see Liberians succeeding as well. Our goal is to one day see Liberia recognized as a producer of high-quality coconut oil on both the local and international market. In addition to this, Liberia Pure Coconut Oil is committed to donating its profits to an after school resource centre scheduled to open in Paynesville, Liberia in 2018.
Liberia Pure takes into consideration the environmental footprint it has on our planet. The more farmers who adopt the idea of beekeeping from hives instead of honey hunting—a process that involved burning hives to access honey—means less trees are cut down, less forest fires are started and less bee colonies being destroyed.
Our coconut oil production is very much the same. We make coconut oil out of coconuts that would have otherwise gone to waste and our cold pressed extraction system is an environmentally friendly process that requires no chemical inputs.
Liberia Pure is designed to make sure that all stakeholders financially benefit. We focus on paying fair market prices for our inputs while also ensuring that staff are treated equitably and with respect. We also aim to keep our value chains as local as possible so more people in Liberia will prosper as these businesses grow.